COMMERCIAL ALLIANCE WITH CENTRAL AMERICA
EBU AND THE FEDERATION OF CHAMBERS OF COMMERCE AND INDUSTRIAL ASSOCIATIONS OF CENTRAL AMERICA AND THE DOMINICAN REPUBLIC (FECAICA) HAVE SIGNED AN IMPORTANT TRADE DEVELOPMENT AGREEMENT THAT SEEKS TO ENCOURAGE INTERNATIONAL TRADE ACTIVITY BETWEEN COMPANIES IN THE CENTRAL AMERICAN REGION AND THE UNITED STATES
The objective of this trade development agreement is to is to structure joint marketing programs that help to promote foreign trade between Costa Rica, the Dominican Republic, El Salvador, Guatelmala, Honduras, Nicaragua, Panama and the United States. EBU’s role is the development of an “Entrepreneurship Program” that will prepare small and medium-size businesses for entry in U.S. markets.
The program’s first phase involves preparation for internationalization of products and their certification to FDA, EPA and other U.S. regulatory agencies.
Phase two is made up of the following three components: market niche research, with a focus on analysis of a company’s profile and exportable product, competitive analysis and definition of target market; development of a business and marketing plan that prepares exporters to introduce their products to U.S. markets; and, lastly, coordination of a commercial visit for direct meetings with pre-qualified potential clients.
The “Entrepreneurship Program” will be launched on August 9th through a webinar organized by SIECA (Economic Secretariat for Central American Free Trade Area) and FECAICA, with participation by individuals and companies affiliated with both organizations and conducted by Carmen Gisela Vergara, the Executive Director of FECAICA and experienced EBU professionals. The webinar’s purpose is to explain the program to potential participants and allow ample time for Q&A. Follow-up meetings, organized around potential business clusters, will take place in individual Central American countries later this year and in 2019.