PHASE I – MARKET NICHE ANALYSIS
Preliminary analysis of target market conditions.
Report on market segmentation.
Study of product potential and management competency required to compete in identified target market (SWAT analysis).
Recommendations regarding market potential and potential customer profiles.
Deliverable: Written report containing an objective analysis and proposed next steps.
Requirement: Completion of the company and product/service profile form.
Delivery Time: 30 -60 days depending on product complexity.