PHASE II – BUSINESS AND MARKETING PLAN DEVELOPMENT
Development of company and product profiles.
Target Market definition and recommendations for pricing, distribution channels and representation.
Marketing plan and tactics for introduction of the product/service.
Short and médium-term performance measures.
Deliverable: Business and Marketing Plan with short and médium term performance measures.
Requirement: Completion of Phase I.
Deliverable timetable: 30 -60 days depending on complexity of product or service.