Jorge A. Rincon

EBU Affiliate Network Senior Advisor

Jorge has over 30 years of management experience with the Collison Group, delivering membership programs to financial services providers, card merchants and travel merchants.  In his current role as Vice President of Client Account Management for Collison Lifestyle Benefits -The Americas, Jorge  manages over a hundred, Priority Pass™ regional B2B clients, primarily financial institutions in the Americas. Priority Pass is the world’s largest independent airport VIP lounge access program, has millions of members globally and over 700 participating lounges worldwide.


During his career with Collison, Jorge has worked extensively in Latin America and the Caribbean, with key accounts including Royal Bank of Canada, Bank of America in the USA, Central America’s BAC Credomatic, Diners Club Peru and Visa Latin America.  Early responsibilities with the Collison Group also included work with the International Airline Passengers Association (IAPA) where he rose to the role of U.S. Executive Director and opened offices in  Colombia and Mexico.

Jorge received a bachelor’s degree in business administration from Sam Houston State University and an MBA in International Management from the University of Dallas.  A native Colombian, he currently resides in Dallas.